Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their “auras” can do everything from making a painting talk to overlaying live news onto a printed newspaper.
Augmented reality is the process of adding layers of information onto the world we see, viewable only through technology. In this space, the Aurasma Lite app uses a smartphone and camera to lay “auras”–3D images, games, animations–onto real-world places. Point your phone at a movie poster on the street and launch a trailer; point at a building to pull up an interactive map… or create your own “aura” and upload it to the virtual space for anyone to see. Matt Mills and Tamara Roukaerts both joined Aurasma when it launched in June 2011.
They say: “This is the next step on from simply browsing the internet because now the digital content we discover, create and share can be woven seamlessly in to the world around us.”
“We love paper and we love technology … so, this hybridization is the result!”
Ethel Baraona Pohl, architecture writer, commenting on Domus’ recent collaboration with Aurasma
Quotes by Matt Mills
““Technology’s allowing the phone to start to see and understand much like how the human brain does.””